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Why Hiring a Personal Assistant Might Be the Best Investment You Make This Year

Feeling like you don’t have enough time? Hiring a personal assistant could be a wise investment.

Author:  Martin Lundgren

Have you ever considered hiring a personal assistant? As a high-earning tech professional in Seattle, your time is one of your most valuable assets. You already optimize your work schedule, outsource your lawn care, and automate your investments. But what about your day-to-day life?

If you’re feeling overwhelmed with errands, scheduling, or simply not having enough time with your family, it might be time to bring in some help. Hiring a personal assistant could be the missing piece.

A Smart Fix For a Busy Life

Earlier this year, we covered the topic of outsourcing in Practical Solutions for Your Complex Life, but chances are it is worth digging deeper. Forget what you’ve been told; hiring a personal assistant isn’t reserved for just celebrities. It’s a strategic decision for anyone who wants to reduce stress and focus on what matters most.

Think of a personal assistant as your second brain or someone who can handle logistics so you can focus on your career, family, and personal goals.

What Hiring A Personal Assistant Can Do For You

The role of a personal assistant can vary based on your needs. At a minimum, they can take over the daily details that weigh you down:

  • Scheduling appointments
  • Managing travel plans
  • Running errands
  • Handling household vendors
  • Organizing events or family logistics

Some assistants have more advanced skills and can manage projects, research purchases, help with budgeting, or act as a liaison between your family and service providers.

Many tech professionals find that after bringing someone on board, they gain back hours every week. That’stime you can use to be with your kids, focus on health, or just unwind!

Want More Time? Hiring a Personal Assitant is How You Get It

Imagine what you could do with an extra 5–10 hours a week. That’s what many busy professionals reclaim when they delegate effectively. That could be a nice dinner with your partner. Bike rides with your kids. A quiet hour with a book. These aren’t luxuries — they’re what make life fulfilling. And they’re exactly what hiring a personal assistant can help protect.

Where To Find The Right Person

Finding a reliable personal assistant requires a thoughtful approach. You’re not just hiring a task-runner — you’re bringing someone into your personal life. Here are a few proven options for sourcing top talent:

Staffing Agencies

Elite staffing firms specialize in sourcing personal assistants who understand discretion, professionalism, and the unique needs of high-level clients.

Some standout agencies include:

Peer Referrals

One of the best ways to find someone great? Ask around. Other executives, peers, or members of private groups like YPO (Young Presidents’ Organization) often have recommendations. These assistants often come pre-vetted by someone you trust.

Online Platforms And Executive Communities

Some premium online platforms cater specifically to busy professionals seeking support:

  • LinkedIn ProFinder – Offers personalized searches for executive assistant services.
  • Belay – A go-to for remote assistant options, great for those who don’t need in-person help.
  • Society Staffing or EstateJobs.com – Ideal for higher-end, household-based assistant roles.

Don’t Forget to Check in With Your Financial Advisor

At Northern Lights Advisors, we’re here for more than investment advice. We know your goals and values — and that means we’re well-positioned to help you think through decisions like this. (We may even be able to recommend vetted professionals or connect you with other clients who’ve gone through this process). 

The truth is, your time is too valuable to be chasing down dry cleaning or scheduling a plumber. You’ve worked hard to get where you are. Let your assistant handle the rest. Want help taking the next step? Contact us today to learn how we can help you take control of your financial future — and take back your time. 

Northern Lights Advisors is a fiduciary, fee-only Registered Investment Advisor (RIA) firm based in Seattle, Washington. The information in this article is not intended as tax, accounting, or legal advice. Read the full disclosure here.

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